American climber and The North Face athlete, Ashima Shiraishi. Image courtesy of The North Face
If you’ve been on social media or inhabit the outdoor community you’ll probably have heard about the new female-centred Move Mountains campaign from The North Face – a ‘global movement to change the face of exploration by celebrating and sharing the stories of adventurous and courageous female explorers’. It’s something that really resonates with me because it’s what Lessons in Badassery is all about – sharing the stories of women in sport and adventure to inspire others and raise the visibility of all the kickass women out there doing their thing.