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A DAY IN THE LIFE OF… Helena Hills, Co-Founder, TRUESTART Coffee

April 6, 2018 by badassery No Comments

Inspired by her search for a caffeine hit without the crash during her Ironman training, entrepreneur Helena Hills and husband Simon hit on the idea to build a coffee brand formulated with precise caffeine measurements for improved sport performance. The result was TRUESTART.

Here, the 30-year-old co-founder and mum-to-be shares with me what goes on behind the scenes during an average day.

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I'm a sports/adventure journalist and copywriter, and I LOVE reading about badass women in sport, fitness and adventure. So I’m on a mission to find them, share their stories, and quiz them about their training, their motivation, and insider tips (totally hoping some badass magic will rub off on me along the way!). Plus I’ll bring you how-tos, must-have kit and tales of epic from some of the coolest and toughest events on the planet.

Email Me: katie@lessonsinbadassery.com

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